Straight answers
The questions people actually ask — answered the way we'd answer them across a kitchen table.
Is this financial advice?
No. Everything on this site — and in our planning work — is educational content: teaching, frameworks, and written plans you use to make your own decisions. It is not personalized financial advice, and it doesn't replace a licensed advisor. For decisions about your specific situation, consult a licensed financial advisor.
Are you a registered investment advisor?
No — and we say it plainly: Anchorline Financial Group is not a registered investment advisor. We don't manage portfolios, hold client funds, or trade securities. If your situation calls for a registered advisor, a CPA, or an attorney, we'll tell you and help you find one.
Do you manage my money or sell investments?
Neither. We don't take custody of funds, place trades, or sell insurance, annuities, or investment products — which means there's nothing for us to push. We plan; you decide.
Can you promise investment returns?
No, and you should be wary of anyone who does. Markets are uncertain; no honest planner can guarantee outcomes. What we promise instead: honest work, shown math, flat fees in writing, and a plan you'll understand.
How much does it cost?
Flat planning fees, quoted in writing before we start — never a percentage of your assets. Because every situation is different, final pricing is confirmed at your consultation. See how pricing works.
What does the process look like?
Four steps: a free discovery conversation, mapping where you stand, a written plan you approve, and regular check-ins to keep it current. Details on our process page.
Where do you meet clients?
We're based in Atlanta, Georgia, and work with clients virtually as well. The first conversation is always free — call or text (404) 620-1781.
What should I bring to the first conversation?
Nothing fancy: a rough sense of your income, debts, and savings, plus whatever's on your mind. We'll guide you through gathering the details if we move forward.
Who is behind Anchorline?
Puru Gaur, the founder — sole owner through THERXSIGNAL LLC. More on the About page.
How do I check out any financial professional I work with?
Good instinct. You can look up registered advisors and brokers — and any disciplinary history — using public tools like FINRA BrokerCheck and the SEC's Investor.gov. We encourage you to verify anyone who touches your money, including us.
Still wondering something?
Ask directly. A human replies within one business day.
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